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Breakthrough Brand Podcast

Aug 3, 2021

I have a bit of a soap box for you today in this short episode. I feel really passionate about this because I really love entrepreneurs. (We are an amazing group if I say so myself!) And I love our community so much that I hate it when we’re fed lies about different business models, and when we’re only told half the story. I also hate it when terms are used wrong to make something sound flashier for a sales page. 


One thing this happens with is the concept of passive income. It’s so flashy right now — who wouldn’t want money while they sleep with zero effort ever? But, the what people are calling PASSIVE income, isn’t actually passive — it’s scalable. 


So today, I’m sharing what passive income actually means — plus, plenty of examples of real passive income. And, then I’m sharing what template shops, courses, memberships and all the other things touted as “passive income” *actually are*. 


As you can see, this is a short episode… it’s certainly not all there is to say on this topic! I know I left plenty of thoughts and details out. But, I hope this gets your mind spinning on ideas and gives you clarity as you navigate growing your online business. 


Links mentioned in this episode:

-  Shop my Showit Website Templates: 

- Join the waitlist for Booked Out Designer: 


Get the full shownotes at 


Let’s connect on Instagram! I’d love to hear what you think of this episode! 


And please share this with any friends who you think would be interested in this topic. As always, I’d love to hear your feedback via a review or message me to tell me what you think!