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Breakthrough Brand Podcast

Jul 14, 2020

Today we’re talking about copywriting, but not just any ole copy — copy that is personality-packed, entertaining, and ultimately makes the sale. I’m chatting with my friend and copywriting expert, Brittany McBean about 8 specific tactics you can use to improve your copywriting. These tips apply to your whole website, your sales pages, and even your email marketing. You guys know I LOVE copywriting, I love helping you create more sales through your words, your designs, and everything in between, and this episode has so many tactical ways to do EXACTLY THAT. 


What You’ll Learn:

- How to include sensory details in your copywriting

- The best way to talk about yourself in your copywriting

- How to use market research to get a jumpstart on your copy 

- How to use the 5 emotions to invoke deep feelings in the reader

- What reading level you should be writing at and how to double-check yourself

- How to create your very own “copy vault” 

… and so much more! 


Our lovely guest today, Brittany McBean, is a conversion copywriter and marketing strategist who helps online educators and creatives stand out with crystal clear messaging and a laser-focused strategy—writing the words that get you seen by the right people so you can make a maximum impact and income. 


To get the full show notes and links mentioned for this episode, head to 


Connect with Elizabeth on Instagram at

Connect with Brittany on Instagram at


This month, we’re doing a weekly business book giveaway! To enter just leave a review on Apple Podcasts. (Seriously that’s it.) And, if you’re already reviewed, share about the podcast to your Instagram stories! We are randomly selecting one winner each week of July! Leave a rating and review to enter!