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Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Marketing, Grow a Podcast, Productivity, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

May 23, 2023

This episode is brought to you by Riverside. Riverside is my favorite software for recording podcast interviews and creating short-form videos and YouTube content from those episodes! Visit to get 20% off your subscription and try Riverside today! 


We all want to write copy that actually connects with our readers, right? Whenever we sit down to write something for our business, we are hoping our writing is intriguing enough that it captures our ideal clients attention, keeps them reading until the end, and then ultimately leads them to buy. But how do you do that? 


In this episode, I'm chatting with conversion copywriter Elise Hodge, and she’s sharing 4 secrets to writing copy that connects with our dream clients: specifically for sales pages and other sales copy (although honestly - these secrets could work ANY time you sit down to write). These four secrets will help you craft an INSTANT connection with your dream client.


We also talk about:

  • What marketing strategies are outdated in 2023 (and what will stand the test of time)
  • What you should have in mind when you sit down to write a piece of copy
  • Why you DON’T have to be creative to write copy
  • And so much more!


This is definitely an episode you don’t want to miss! I loved Elise’ tips and will definitely be putting them into practice the next time I sit down to write a sales page!


Links mentioned in this episode:

- Get the full show notes:

- Shop Elizabeth McCravy’s Sales Page Templates: 

- Join our FREE Breakthrough Brand Facebook Group: 

- Connect with Elizabeth on her Instagram: 

- Connect with Elise on her Instagram:

- Work with Elise and shop her copywriting templates: 

- Get 20% off of your Riverside subscription: